Thanks — I'll read this myself.

Forty-five minutes, on Zoom. If I read your application and it isn't a fit, I'll email you before the call rather than waste your time — you won't get ghosted either way.

Four minutes. What the call is, what it isn't, and what to have in front of you. Shot on a phone in the shop — it does more for show rate than any reminder email, because it makes the call feel like an appointment with a person rather than a slot in a calendar.

About 4 minutes · Jacob Joseph

Have these in front of you when we talk. People who go and find them before the call show up at a much higher rate — and the call is far more useful when we're looking at real figures instead of guessing.

• What you charge for a cut, and for a beard
• Roughly how many clients you see in a normal week
• What you actually took home last month

It's a conversation, not a pitch. I'll ask about your book, your prices and your numbers, and I'll show you where the gap is in your own business — you'll get something useful out of it whether or not you join.

Then I'll tell you straight whether I think I can help. If I can't, I'll say so on the call and point you somewhere better. I've got a shop to run — I don't need to talk anybody into this.